Data on a Branded Smart Phone Price in (3) Too Cheap A Bargain Expensive Too Expensive 35,500 100% 100% 0% 0% 40,500 58% 100% 0% 0% 45,000 25% 75% 17% 0% 50,500 17% 42% 42% 17% 55,000 0% 25% 67% 33% 60,500 0% 0% 100% 58% 65,000 0% 0% 100% 100% Questions Using the Van Westendorp Price Sensitivity Model, from the above data find out the following: ja) Range of acceptable price b) Point of marginal cheapness c) Point of marginal expensiveness d) Indifference price point e) Optimal price point