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DATA ( p . 2 0 ) It is estimated that at least , % of most companies' data is probably inaccurate given that a

DATA(p.20)
It is estimated that at least ,% of most companies' data is probably inaccurate given that a portion of any organization's data becomes obsolete each year, in large part, to customer life changes.
The average company spends $ a year on mail that never reaches its intended recipients.
To avoid wasted time and money due to inaccurate data, companies should...
verify
add.
purge
and continuously update
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