Data section. DATA Operating profit margin 10% Sales $10,000,000 Total assets $5,000,000 0 Total asset turnover (target value) 3.5 SOLUTION 3 a. What was Winston's total asset turnover ratio? Total asset turnover 5 b. During the coming year the company president has set a goal of attaining a total asset turnover of 3.5. How much must firm sales rise, other things being the same, for the goal to be achieved? (State your answer in both dollars and percentage increase in sales.) 7 Sales rise, dollars 8 Percentage increase in sales g c. What was Winston's operating return on assets last year? Assuming the firm's operating profit margin remains the same, what will the operating return on assets be next year if the total asset turnover goal is 0 achieved? Operating return on assets last year 2 Operating return on assets next year 13