data warehousing group project Case Study: A Digital Transformation

Success Story

In the years since COVID$-19$ hit and swiftly shut down most in person experiences, the wellness industry

had to quickly adapt to a new way of life. While this has given businesses the opportunity to reach new

customers beyond their traditional four walls $$ owners and managers needed to learn and embrace new

technologies to better serve their clients.

DATAVERSITY$$ spoke with Eric Poole, digital adoption program manager at Mindbody, about how the

company helps business owners in the wellness space master the use of their software to best run and

grow their businesses while maximizing revenue. Mindbody provides a master class of technology for

owners and managers including CRM$,$ point of sale, and appointment and class$-$booking software.

Customers of those wellness businesses can download a MindBody app directly to their phone, find a

yoga class, a Pilates studio or a hair salon in their area, and book an appointment or class, which adds

that booking to the appointment calendar for that business. One account through MindBody can

provide access to tens of thousands of different locations across the world.

Assessment

For business owners, technology and software can feel overwhelming and frustrating, especially when

faced with configuration and other behind$-$the$-$scenes tasks. Mindbody helps to ease owners$$ frustration

by ensuring they have plenty of resources and options, not only in initial configuration, but so owners

can gracefully navigate changes in their businesses going forward.

To better help their customers, Mindbody partnered with WalkMe to understand how their customers

adopted their software and integrated it into their workflow, to make adoption as easy as possible for

future customers coming on board.

WalkMe

Mindbody worked with WalkMe and their Digital Adoption Platform $($DAP$)$ to help users get up to speed

with friendly, supportive language and processes that were specifically geared to Mindbody$$s unique

customer base. WalkMe$$s is no$-$code software platform enables organizations to measure, drive, and act

to maximize the impact of their digital transformation and accelerate the return on their software

investment:

$$WalkMe helps us be here for our customers from the minute they log into the software so that their

focus can remain on running their business, rather than learning an application,$$ said Poole.

WalkMe$$s code$-$free editor proactively guides users to complete any business process across single or

multiple applications using strategically placed and personalized content delivered at the teachable

moment$$right when it$$s needed. WalkMe$$s technology improves productivity, humanizes technology,

and drives more effective use of a company$$s software. The Digital Adoption Platform can identify gaps

and problem areas and drive users to success without changes to the underlying platform.