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Database includes 2 years worth of actual data and one year of budget data for a retail business with 2 locations. In 2017, there was

Database includes 2 years worth of actual data and one year of budget data for a retail business with 2 locations.
In 2017, there was just one location, North.
In January 2018, a new location, South, opened.
Budget data is based on best estimates of business activity.
Actual data included:
Some maintenance costs that were expensed in Q4 Other Expenses North location were unexpected and not budgeted for.
Sales Discounts can be impacted by competition (more competition, more discounts must be offered).
In retail, industry averages include the following:
Percentage of Total Sales
COGS 33%
Wages + Benefits 25%
Rent + Utilities 10%
Requirements:
1. Create an Income Statement by location and in total for both budget and actual data (row format) for both 2017 and 2018.
2. Use common size and specific ratios to analysize year over year results and to compare to budget data.
3. Create a 2019 Income Statement budget by location and in total including the following:
1. provide reasons for values
2. Budget for improved results and explain how the improvement will be achieved. In particular, the Net Profit for the South location must be improved.
Use ratios, common size analysis and trend analysis to support your budget estimates and improvements.

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