Data-Driven Decision-Making: Netflix's shift to streaming in 2007 was not a leap of faith but a calculated move rooted in its thorough analysis of consumer behaviour and technological trends (Kulkarni, 2023). By identifying a growing demand for digital content and leveraging data, Netflix created a user-centric model that eliminated physical DVD costs and distributed content using the internet's infrastructure, which consumers already paid for (Kulkarni, 2023). This transition significantly lowered operational costs and provided a more convenient user experience (Kulkarni, 2023). Customer-Centric Personalization: Netflix revolutionized user engagement with its personalized recommendation system, using machine learning to tailor content suggestions based on individual viewing habits (Kulkarni, 2023). This personalization enhanced user satisfaction and retention, keeping subscribers engaged a