DATE 1. Which of the following statements about the relationship between marketing and sales is true? a. Sales and marketing have no relationship to each other; they are completely separate activities. b. The scope of marketing activities is more long-term than that of sales activities. c. Marketing has more direct customer contact than sales. d. Sales focuses more on creating the appropriate mix of business than does marketing. 2. Mick is responsible for evaluating the brand identity of a chain and recommending ways to increase the value of the brand. For which of the following components of a hospitality marketing mix is Mick responsible? a. product-service mix b. place-distribution mix c. promotion-communication mix d. price-rate mix 3. Advertising and direct mail campaigns best fit into which of the following components of the hospitality marketing mix? a. product-service b. place-distribution c. promotion-communication d. price-rate 4. Peak business periods, off-seasons, and shoulder periods are most relevant to the component of the hospitality marketing mix. a. product-service b. place-distribution c. promotion-communication d. price-rate 5. In small to medium-size properties, which of the following positions is generally responsible for advertising and public relations activities? a. the general manager b. the sales manager c. the front office manager d. the food and beverage director