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Dave's Chicken is deciding to come up with a seafood in their menu. Before spending too much money on research & development of a new

Dave's Chicken is deciding to come up with a seafood in their menu. Before spending too much money on research & development of a new product, Dave's Chicken marketing researchers plan to explore the cause-effect relationship between increasing menu options and customer satisfaction. What research design does this scenario depict?
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Exploratory research
Causal research
Descriptive research

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