David Donnelly made a number of excellent points about insightful market research for branding decisions. Not all were of equal importance. In particular, he suggested, "if you remember nothing else about this lecture, do remember" which of the following pairs of statements? Select one: a. (i) We must understand what customers think of our brand and (ii) Increasing brand awareness is always critical b. (i) The brand only has meaning within the category for which it was designed and (ii) Brand research should focus on the firm's brand vision, not consumer's misconceptions of it c. (i) Without market research the brand is flying blind and (ii) The brand image is created by the firm d. (i) The brand is a marque of trust and (ii) Brands have an emotional connection to their customers