David was given the task of conducting a research project for his firm and proceeds with the following steps.

 He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results and gives that report to his boss. Which step of the marketing research process has David omitted? 

Options

• Determining the scope for marketing research
• Collecting and preparing data
• Analysing the data 
• Transforming the analysis results into insights 
• Select the research design