Question
Davis Kitchen Supply produces stoves for commercial kitchens. The costs to manufacture and market the stoves at the company's normal volume of 6,000 units per
Davis Kitchen Supply produces stoves for commercial kitchens. The costs to manufacture and market the stoves at the company's normal volume of 6,000 units per month are shown in the following table:
Unit manufacturing costs | |||||||
Variable materials | $ | 57 | |||||
Variable labor | 82 | ||||||
Variable overhead | 32 | ||||||
Fixed overhead | 67 | ||||||
Total unit manufacturing costs | $ | 238 | |||||
Unit marketing costs | |||||||
Variable | 32 | ||||||
Fixed | 77 | ||||||
Total unit marketing costs | 109 | ||||||
Total unit costs | $ | 347 | |||||
Unless otherwise stated, assume that no connection exists between the situation described in each question; each is independent. Unless otherwise stated, assume a regular selling price of $384 per unit. Ignore income taxes and other costs that are not mentioned in the table or in the question itself.
Required:
a. Market research estimates that volume could be increased to 7,000 units, which is well within production capacity limitations if the price were cut from $384 to $339 per unit. Assume that the cost behavior patterns implied by the data in the table are correct.
a-1. What would be the impact on monthly sales, costs, and income? (Select option "increases" or "decrease", keeping price before reduction as the base. Select "none" if there is no effect.)
a-2. Would you recommend taking this action?
b. On March 1, the federal government offers Davis a contract to supply 1,000 units to military bases for a March 31 delivery. Because of an unusually large number of rush orders from its regular customers, Davis plans to produce 8,000 units during March, which will use all available capacity. If it accepts the government order, it would lose 1,000 units normally sold to regular customers to a competitor. The government contract would reimburse its "share of March manufacturing costs" plus pay a $43,000 fixed fee (profit). (No variable marketing costs would be incurred on the government's units.) Assuming that the government's "share of March manufacturing costs" will be the proportionate fixed manufacturing cost, what impact would accepting the government contract have on March income?
d. An inventory of 460 units of an obsolete model of the stove remains in the stockroom. These must be sold through regular channels (thus incurring variable marketing costs) at reduced prices or the inventory will soon be valueless. What is the minimum acceptable selling price for these units?
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