(ddentifying incremental revenues from new product innovations) Morlen Food Products, Inc. is a regional manulacturer of saity food snacks. The fimm competes drectly aith the netional brands including Frito-Lay, but only in the U.S. Southeast. Last year Morten sold $300 million of its various chip products and hopes to increase is sales in the ooming yoar by a. What level of incermental sabs should twe company analys attsbule to the new line of babed chips? b. Assume that 30 percent of Morten's existing customers are actively looking for a healthier snack alternabive and wil move to another company's baked chlo otlering it Morien does not introduce the new prosuct. What level of incremental sales would you attribute to the new line of baked chips in this circourstance? a. The level of incrememal sales that the company andyst should anthuse to the niw line of baked chips is s (Flound to the ntarest dolar, )