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Ddl Ltd . is considering its current portfolio of brand since some of them are apparently underperforming. The company currently carries five products - A
Ddl Ltd is considering its current portfolio of brand since some of them are apparently underperforming. The company currently carries five products A B C D and E Information on the brands is supplied below:
A; B; C; D; E
Expected Sales Units: ; ; ; ;
Price: $; $; $; $; $
Discounts: ; ; ; ;
Direct labour per unit: $; $; $; $; $
Direct materials per unit: $; $; $; $; $
Direct Overhead: $; $; $; $; $
Indirect Costs: ; ; ; ;
Additional information:
Indirect costs: $
Product C is a complement of Product A and it is estimated that sales of A would fall by if C is discontinued.
Product D is a complement of Product E and it is estimated that sales of E would fall by if D is discontinued.
For products that have a discount, the discount is offered across the board.
Analyse the product portfolio for Ddl Ltd and make recommendations.
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