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Ddl Ltd . is considering its current portfolio of brand since some of them are apparently underperforming. The company currently carries five products - A

Ddl Ltd. is considering its current portfolio of brand since some of them are apparently underperforming. The company currently carries five products - A, B, C, D and E. Information on the brands is supplied below:
A; B; C; D; E
Expected Sales (Units): 50,000; 35,000; 40,000; 55,000; 25,000
Price: $5; $4; $3; $6; $7
Discounts: 0%; 5%; 5%; 5%; 0%
Direct labour (per unit): $1; $1; $2; $4; $1
Direct materials (per unit): $1; $1; $1; $1; $1.50
Direct Overhead: $0.5; $0.5; $0.5; $1.5; $1
Indirect Costs: 15%; 25%; 40%; 10%; 10%
Additional information:
Indirect costs: $120,000
Product C is a complement of Product A and it is estimated that sales of A would fall by 35% if C is discontinued.
Product D is a complement of Product E and it is estimated that sales of E would fall by 25% if D is discontinued.
For products that have a discount, the discount is offered across the board.
Analyse the product portfolio for Ddl Ltd. and make recommendations.

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