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dea generation,idea screening ,concept development and testing,marketing strategy development,business analysis,product development ,test marketing,commercialization of new product like taxi service.
dea generation,idea screening ,concept development and testing,marketing strategy development,business analysis,product development ,test marketing,commercialization of new product like taxi service.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
