Dean is attempting to maximize the profits of his publishing company . Through market research he has determined that if he sets a price of $20.00 for his most popular author's new novel, he can expect to sell 15,000 copies, but every time he raises the price by $1 he loses 500 sales. Each novel costs $7.45 to produce , so he wants to ensure that he sells every copy printed. What price should Dean set for the novel