Dear Experts,

I have a discussion bellow, could you help me please,

Think of a product or a brand you are familiar with that offers sponsorship or cause-related marketing programs. Analyze how they approach and convince their target customers, and also discuss how well or poor they are doing in their sponsorship or cause-related marketing programs.

What are your recommendations to the product/brand in order to improve/optimize their Marketing Strategy, esp. in the era of digitalization and pandemic crisis.

Thank you so much,

Thuan Vo,