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DEAR MARTIN PREVIOUSLY YOU repeated two times the second questions? is that fear try to answer Big companies hires many researchers to conduct study on


DEAR MARTIN PREVIOUSLY YOU  repeated two times the second questions? is that fear try to answer 


Big companies hires many researchers to conduct study on new product opportunities. The researcher studies people life style, purchasing behaviors and how they used products or gadgets. Thousands of new product opportunities are identified and explored during the study. However only a few opportunity or ideas selected for evaluation, assessment and subsequent product development process.


Discuss TWO (2) business factors justifying why only a small quantity of new opportunities selected for subsequent product development process out of many new product opportunities identified and explored.

(b)        Produce TWO (2) benefits of successful customer needs identification process.


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a 1 The costs associated with product development are high and companies want to be sure that they are investing in products that have a high chance of success The costs associated with product develo... blur-text-image

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