Question
Debate the two generic types of sales: Transactional & Value selling. 1.1. Point out the main characteristics for both types of selling 1.2. Apply your
Debate the two generic types of sales: "Transactional & Value" selling.
1.1. Point out the main characteristics for both types of selling
1.2. Apply your findings to real-life b2b examples of your choice.
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Management
Authors: Stephen P Robbins, Mary Coulter
11th Edition
9780273752776, 132163845, 273752774, 978-0132163842
