Decadent Desserts wants to implement a customer focus plan with the objective of generating more traffic to its stores. (Additional research on this industry and environment is required) Considering these develop a plan that covers the following steps for Decadent Desserts Direct Response Campaign that meets the objective (only the steps below need to be covered):

Q.3.1 Description of the product/service (10)

Q.3.2 A competitor analysis (10)

Q.3.3 The offer (10)

Q.3.4 The response (10)

Q.3.5 The timing (10)

I got this question in my previous assignments. I got 55% for the answer can someone please help me.