Question
-Decathlon has set the objective of increasing sales in Vietnam. To achieve this, Decathlon could either adopt a polycentric, or an ethnocentric approach to marketing.
-Decathlon has set the objective of increasing sales in Vietnam. To achieve this, Decathlon could either adopt a polycentric, or an ethnocentric approach to marketing. Evaluate these two options and recommend which one is more likely to increase sales.
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Transportation A Global Supply Chain Perspective
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
9th Edition
1337406643, 9781337406642
