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Deceptive Advertising is 'communications intended to mislead consumers by making false claims or failing to disclose important information'. Some of the examples of deceptive advertising
Deceptive Advertising is 'communications intended to mislead consumers by making false claims or failing to disclose important information'. Some of the examples of deceptive advertising are (1) false pricing offer, (2) misleading or overstating product benefits, and (3) non-substitution of claims made in marketing communications.
- Discuss at least one personal experiences related to each examples.
- Explain why you feel each to be an example of deceptive advertising and what you would have done differently if you were the marketer in charge of advertising
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