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DECIDING HOW TO APPROACH GN-TECH'S PRICING STRATEGY GN-Tech is most likely to go with a low pricing strategy, so you need to determine how best
DECIDING HOW TO APPROACH GN-TECH'S PRICING STRATEGY GN-Tech is most likely to go with a low pricing strategy, so you need to determine how best to counter this move. Your team has a lot of interesting ideas, perhaps too many to process all at once. So you take a step back and try to break the choices into the most basic components. You determine that you have a fundamental choice to make: Does ELX Labs take an aggressive position and proactively counter GN-Tech's entry into the market, or would it be better to take a more passive approach and do nothing at all? Select an option from the choices below. Take direct action to counter GN-Tech's entry into the market. Take a more passive, wait-and-see approach
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