DECISION CRITERIA Expand their Sales and Marketing department with the help of other departments to deliver analytics solutions that positively affected the sales growth of the company. Making availability of data easily across different departments for better analysis allowing business managers and sales executives to know how and what to propose ideas to certain customers. Adapting to different or better approaches in future for better analysis of the market segment, regions, and customers to increase the sales of the company. ANALYSIS The Analysis gives insight into the impact of different internal and external factors on Audi and its different departments. A detailed analysis can be seen in the SWOT Analysis