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This week you read the case study: Making the Right Moves? The NFL and Diversity, Equity, and Inclusion in Coach and Executive Hiring. You are

This week you read the case study: Making the Right Moves? The NFL and Diversity, Equity, and Inclusion in Coach and Executive Hiring. You are also completing a communication plan activity that will be part of your Week 9 assignment. Diversity, Equity, and Inclusion (DEI) programs can enhance organizations' competitive position and brand perception. In the case study you are asked to assume the role of a consultant in helping to make the NFL's commitments around DEI impactful and effectively communicating their resolve in enacting organizational change. How can the NFL foster a culture that actively supports and promotes the growth of minority and women coaches and executives within the organization? Support your response with specific examples from the case study. Discuss 2 communication strategies you would recommend to the NFL to discover unconscious bias and create buy-in for DEI efforts. How might you use this approach when implementing DEI principles for your chosen company

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