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Decision makers in a company rely on insiders and outsiders to collect information necessary for the audit of their innovative capabilities and for same of
Decision makers in a company rely on insiders and outsiders to collect information necessary for the audit of their innovative capabilities and for same of the information as well. It is important to be aware of all of the following, EXCEPT the following incorrect statement? Insiders are likely to have an advantage in understanding the firm's resource availability and structural and cultural context. Outsiders may provide a more realistic assessment of the firm's strategic management capacity and its ability to understand the competitive and technological environment. A disadvantage of using outsiders is the possibility of misunderstanding the internal realities and delivering impractical recommendations. The major disadvantage of using outsiders is the possibility of a narrow or biased perspective
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