Decision Model When considering the competitive strategy approach and scope conversation, one of the better decision models to be considered is the Boston Consulting Group Box. The Boston Consulting Group came up with the method to analyze its own company's investment portfolio Krogerus & Tschappeler, 2018). Also known as the BCG, the model attempts to evaluate the costs and benefits of different options when faced with potential opportunities. The BCG Box ises a matrix of four boxes. The options have the potential of high growth and high return, High growth and low return, low growth and high return and low growth and low return