Decision Point: Choosing a Source for the New Organic Ingredient

Now that you've settled on the preferred ingredient, the brand manager needs you to find a source for it$.$

$"$We can buy organic quinoa from several sources. I would like you to evaluate these sources and make a recommendation on the best one that both fits with our LOHAS target market and will ensure our competitiveness in the marketplace."

Which of the following options is the best choice for Healthy O$\text{'}$s$?$

Select an option from the choices below and click Submit.

Organic quinoa grown in the USA: This is a new growing area for organic quinoa, and supply can be sporadic. The growers assure you that they can also supply nonorganic quinoa if needed so that supply will not be interrupted.

Organic quinoa grown in Peru: This is a more established growing area with a steady and consistent supply.

Organic quinoa grown in Bolivia: This is a more established growing area with a steady and consistent supply, and it offers an option to purchase from fair$-$trade growers through a