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Decision Point: Choosing Transportation Supplier 2 is located in Mendocino, California; therefore, the nori must be transported from the supplier to Umami's production facility in
Decision Point: Choosing Transportation Supplier 2 is located in Mendocino, California; therefore, the nori must be transported from the supplier to Umami's production facility in Ohio. You have a number of options available for shipping including rail, airplane, commercial trucking, and ship. You need to recommend a transportation method that optimizes cost, speed, and environmental impact. Demand uncertainty is common with a new product; therefore, speed of delivery to handle demand increases is a very important transportation attribute. Cost of Service Speed of Delivery Environmental Impact Rail Low Medium Medium Plane High Fast High Truck Medium Fast Highest Ship Lowest Slow Low Select an option from the choices below and click Submit. Rail: Transport the nori using the train system Ship: Transport the nori by ship via the ocean Truck: Transport the nori by commercial trucking Airplane: Transport the nori by air
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