Decision Point: Determining the Characteristics of a Good Online Community Now that you've made a decision about how to find opinion leaders, the director wants you to create an online brand community. Your first step is to determine what characteristics make a good online community. Which of the following characteristics are important in an online community? Select an option from the choices below and click Submit. Make sure that everyone in the online community is contributing to the site. Explicitly spell out standards of behavior. Make sure the community members understand the unspoken standards of behavior