Decision Point: How to use CSR or Corporate Social Responsibility to Increase the Company's Customer Goodwill

You meet with the brand manager after choosing the U$.$S$.$ berries. She says, "Recent research has shown that our customer goodwill is decreasing but could be improved if we integrate Corporate Social Responsibility or CSR into our business practices. I would like you to come up with a recommendation for how we can do this."

Which of the following is the best way for Healthy O$\text{'}$s to integrate CSR into its business practices?

Select an option from the choices below and click Submit.

Recommend working with local banks to provide low$-$interest loans to goji berry farmers, helping both Healthy O$\text{'}$s have a more stable supply and helping the goji berry farmers themselves. Customers will appreciate knowing both the company and the suppliers are being helped at the same time.

Recommend donating $5\%$ of the profits from the sale of every box of Healthy O$\text{'}$s cereal to heart disease research.

Recommend providing disaster relief to goji berry growing areas around the world that are frequently affected by natural disasters such as earthquakes or floods.