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Decision Point: Pricing Your Leather Chair Your next task is to provide the product strategy team with a recommendation for the price of the leather
Decision Point: Pricing Your Leather Chair Your next task is to provide the product strategy team with a recommendation for the price of the leather chair. The leather chair is a unique offering because it comes in bold leather colors. Conner Ash from research tells you that, after his group did a market analysis, they found that there is little competition for this item. A series of focus groups with samples from the target market have indicated that an acceptable price range for the leather chair is $500 to $525. The product strategy team has indicated that markup pricing would be a good fit for this product item. If the total cost of producing the chair is $400 per chair, what markup will you recommend to the product strategy team? Select an option from the choices below and click Submit 30% markup 25% markup 0% markup 15% markup
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