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Decision Point: Raising Prices After reviewing the competitors' pricing, you decide that Rob's suggestion of raising the price by $1 per cas might be too

Decision Point: Raising Prices\ After reviewing the competitors' pricing, you decide that Rob's suggestion of raising the price by

$1

per cas might be too aggressive. You decide to predict the company's sales if Baderbrau increases its price per cas by

$0.75

, which will still keep Baderbrau's pricing slightly lower than the competitors' average price per cas of

$17.78

. If you increase prices by

$0.75

, you estimate a

5%

drop in the number of cases sold. Please complete the analysis and then answer the following question. (Please round to the nearest whole unit when estimating new units sold).\ \\\\table[[,\\\\table[[Per],[case]],January,February,,March],[\\\\table[[Units sold],[(old)]],,8,250,8,433,,8,210],[\\\\table[[Units sold],[(new)]],,7799,,

$

,],[Sales,

$17.75

,17.75,,

$

,]]\ Now that you have completed this analysis, what is the company's predicted sales for the

1^(st )

quarter if you increase the price per case by

$0.75

?\ Select an option from the choices below and click Submit.\

$441,851

\

$419,758
image text in transcribed
Decision Point: Raising Prices After reviewing the competitors' pricing, you decide that Rob's suggestion of raising the price by $1 per cas might be too aggressive. You decide to predict the company's sales if Baderbrau increases its price per cas by $0.75, which will still keep Baderbrau's pricing slightly lower than the competitors' average price per cas of $17.78. If you increase prices by $0.75, you estimate a 5% drop in the number of cases sold. Please complete the analysis and then answer the following question. (Please round to the nearest whole unit when estimating new units sold). Now that you have completed this analysis, what is the company's predicted sales for the 1st quarter if you increase the price per case by $0.75 ? Select an option from the choices below and click Submit. $441,851 $419,758

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