Question
Decision Point: Raising Prices After reviewing the competitors' pricing, you decide that Rob's suggestion of raising the price by $1 per cas might be too
Decision Point: Raising Prices\ After reviewing the competitors' pricing, you decide that Rob's suggestion of raising the price by
$1
per cas might be too aggressive. You decide to predict the company's sales if Baderbrau increases its price per cas by
$0.75
, which will still keep Baderbrau's pricing slightly lower than the competitors' average price per cas of
$17.78
. If you increase prices by
$0.75
, you estimate a
5%
drop in the number of cases sold. Please complete the analysis and then answer the following question. (Please round to the nearest whole unit when estimating new units sold).\ \\\\table[[,\\\\table[[Per],[case]],January,February,,March],[\\\\table[[Units sold],[(old)]],,8,250,8,433,,8,210],[\\\\table[[Units sold],[(new)]],,7799,,
$
,],[Sales,
$17.75
,17.75,,
$
,]]\ Now that you have completed this analysis, what is the company's predicted sales for the
1^(st )
quarter if you increase the price per case by
$0.75
?\ Select an option from the choices below and click Submit.\
$441,851
\
$419,758
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