Decision Point: Triple D: Explaining Sustainable Marketing You suggest to Dawn that sustainable marketing is about more than counteracting negative press or damage control. You explain that products can be classified according to their degree of immediate satisfaction and long-run benefit, and sustainable marketing calls for products that are not only pleasing, but also beneficial. Dawn confesses that she doesn't understand and asks you to provide some examples to clarify. Deep-Fried Cookie Dough Unproven Medicine LONG-RUN Smoke Alarm CONSUMER BENEFIT Societal Classification of Products IMMEDIATE SATISFACTION Low High Salutary products Low Deficient products Consider the products/services shown below and drag them into the appropriate quadrant of the societal classification of products matrix. Deficient Products Salutary Products Desirable Products Pleasing Products High Desirable products Pleasing products