Decision Point: Where to Sell Burnin' Rock

Now you need to decide the best place to sell Burnin' Rock, based on the product positioning you are trying to achieve. Which of these options would be best for Burnin' Rock?

Select an option from the choices below and click Submit.

Place the product in the hot sauce section of supermarkets.

$$Place the product in upscale cookware stores like Williams Sonoma or Sur La Table, to position the product as something edgy and unexpected.$$

Place the product in health food store chains and in the organic food sections of supermarkets.