Decision Point: Which P to Start With

The VP believes that the best primary target for Verdure Wellness Club is the high$-$income single living in Roland Park, but she does not want to give up on the family market entirely because she feels that they would be a great secondary market to go after when the primary market is saturated.

Your manager asks: "Which of the four Ps do we need to revise first to make Verdure Wellness Club more attractive to the family market?"

Select an option from the choices below and click Submit.

Product: You recommend that Verdure should modify its product by adding childcare and kids' programs for the family market.

Place: You recommend that Verdure should relocate its club from its current location to a location closer to schools to increase the convenience of getting to the club for families.

Promotion: You recommend that Verdure should increase its television advertising on family$-$friendly cable channels such to reach the family market.

Price: You recommend that Verdure should modify its pricing by lowering the membership price for families to make the club more attractive to the family market.