Decision Point: Your Director's Response to Increasing the Color Intensity

You report back to the director that you will increase the color intensity of the ad$.$

She says, "I think there is a better choice because the color yellow has already been proven to be fairly intense and draws the consumers' attention."

Which of the following options is the best choice to avoid adaptation to the online ads?

Select an option from the choices below and click Submit.

Develop an algorithm that can match when the consumer is exposed to the ad with when they are shopping for new clothes.

Decrease the number of times the ad is shown.