decision science question! thank you

Alpha Medical Alpha Medical designs and manufactures a variety of medical equipment devices and components. They have developed a new wireless pulse oximeter that is worn on a patient's finger to continuously measure their heart beat and can operate for over 24 hours on a single charge. Their revolutionary design is extremely power-efficient, and it has historically been the power requirement that prevented development of a wireless device. When Alpha Medical designs a new product, they have three ways to monetize it 1. Launch the product themselves, which has the greatest profit potential but also the greatest risk of losing money. 2. License the technology to another company for a fee plus a small share of any profits. 3. Sell the technology to another company. There is significant uncertainty about the market size for this new device, however, and could either be a very large (probability 0.7 ) or very small (probability 0.3 ). All of the currently used standard heart beat sensors must be physically connected to a monitor with a cable. The wireless sensor would reduce clutter by not needing the cable and could be used more consistently (the current wired sensors must often be removed to perform various activities). On the other hand, a wireless sensor would be easier to lose if it came off, and the hospital staff would need to make sure to regularly recharge the sensors. The decision tree for the decision to Launch, License, or Sell, with the payofts for each, is shown below: If Alpha Medical knew that the market would be large before making their decision, what should they do? Sell Launch License Question 15 4pts If Alpha Medical knew that the market would be smallbefore making their decision, what should they do? Sell License Launch