Question
decision tree (KD is a currency) If a company wants to decide which product to choose and it has the following options: Product (A) has
decision tree
(KD is a currency)
If a company wants to decide which product to choose and it has the following options:
Product (A) has a 20% chance to achieve profits of 50,000KD, 60% chance to achieve profits of
30,000KD and has a risk of losing 40,000 KD.
Product (B) has 40% chance to achieve profits of 40,000KD and 60% to achieve 10,000KD.
Which product will it choose?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
