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Decision Trees The manager for a growing firm is considering the launch of a newproduct. If the product goes directly to market, there is a

Decision Trees The manager for a growing firm is considering the launch of a newproduct. If the product goes directly to market, there is a 50 percent chance of success.For $175,000 the manager can conduct a focus group that will increase the productschance of success to 65 percent. Alternatively, the manager has the option to pay aconsulting firm $375,000 to research the market and refine the product. The consultingfirm successfully launches new products 80 percent of the time. If the firm successfullylaunches the product, the payoff will be $2.3 million. If the product is a failure, the NPVis zero. Which action will result in the highest expected payoff to the firm

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