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Decision Trees The manager for a growing firm is considering the launch of a newproduct. If the product goes directly to market, there is a
Decision Trees The manager for a growing firm is considering the launch of a newproduct. If the product goes directly to market, there is a percent chance of success.For $ the manager can conduct a focus group that will increase the productschance of success to percent. Alternatively, the manager has the option to pay aconsulting firm $ to research the market and refine the product. The consultingfirm successfully launches new products percent of the time. If the firm successfullylaunches the product, the payoff will be $ million. If the product is a failure, the NPVis zero. Which action will result in the highest expected payoff to the firm
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