Question
Decision-Making occurs at three levels of an organisation which are strategic, tactical and operational. With reference to the case study appraise the strategic decisions of
Decision-Making occurs at three levels of an organisation which are strategic, tactical and operational. With reference to the case study appraise the strategic decisions of LG and critically assess those strategic decisions.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
