Decisions may be strategic (high level, concerned with the overall direction of the business), tactical (midlevel, concerned with how to achieve the strategic goals of the business), or operational (day-to-day decisions that must be made to run the company). Uncertainty and an overwhelming number of alternatives are two key factors that make decision-making difficult. This week, let's discuss the importance of business analytics and making data-driven decisions in an organization. How can we use data to make informed decisions?