Decisions that look like the result of smart strategic thinking could, instead, be attributed to a culture that values opportunistic experimenting and intentional mishaps. Collins and Porras $(2002)$ point out their surprise at finding that many of the visionary companies that they researched "made some of their best moves not by detailed planning, but rather by experimentation, trial and error, opportunism, and$--$quite literally$--$accident" $($p$.141).$ References: Collins, J$.$ C$.,$ & Porras, J$.$ I. $(2002).$ Built to last: Successful habits of visionary companies. New York, NY: Harper Paperbacks.