DeeDee$$s is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, its website, and its retail outlets. DeeDee$$s works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using $\_\_\_\_\_\_\_\_.$

stealth marketing

integrated marketing communications

word$-$of$-$mouth marketing

database marketing

viral marketing