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Dees, W., Walsh, P., McEvoy, C. D., et. al (2021).Sport Marketing(5th ed.). Human Kinetics. Topic: Chapter 15- Cross Effects among the Five P's As a
Dees, W., Walsh, P., McEvoy, C. D., et. al (2021).Sport Marketing(5th ed.). Human Kinetics.
Topic: Chapter 15- Cross Effects among the Five P's
- As a simple review, what is at least two examples for each cross-effect among the five P's, (Products, Prices, Places, Promotion, Public Relayions) either in the text book or in some other resource.
- Reflect on what you have learned in the previous units of the course from the text book listed above.
- What you now know about the unique nature of marketing in the sports industry
- How your thinking about your future career has been shaped by this course.
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
