Defend the role of the adoption process in the successful introduction of McDonald's McCaf line. How did the brand's strategies align with the steps of

Defend the role of the adoption process in the successful introduction of McDonald's
McCafé line. How did the brand's strategies align with the steps of the consumer
adoption process, and how did this contribute to their market share in the coffee
segment? Consider the relevance of this process in formulating effective promotional
strategies.