1. Define acculturation.
2. What years were Gen Xers born?
3. Describe teenagers in the resigned segment.
4. What did Geert Hofstede define as a feminine value?
5. What are agentic goals?
6. Describe Boomtown Singles and the Gray market.
7. Why should marketers be careful when using symbols and language in ads to appeal to teens?
8. What is clustering, and why do marketers use it?
9. Why would a company adopt multicultural marketing rather than target a single subculture?