Define and discuss the following elements of web analytics: Goals, events, and key performance indicators (KPI). Provide a couple examples of each.

Do some research on Google Analytics and describe how companies are utilizing analytics to increase business and retain customers.Finally, offer a critical evaluation of where you see this reliance on data going in the future.

I don't need a paper written on them but I want to get some incite and ideas for examples, I have been swamped this week and do not have time to conduct all of the research on the topic that I would of liked to do. I am just looking for a brief overview and a few places i can look to to expand upon them in a paper i write.