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HMI Inc. is suffering from effects of increased competition for its product, a lawn mower that is sold is discount stores. The following table shows
HMI Inc. is suffering from effects of increased competition for its product, a lawn mower that is sold is discount stores. The following table shows the results of its operations for 2020:
Sales (12,500 units @ $84) | $1,050,000 |
Variable Cost (12,500 units @ $63) | 787,500 |
Contribution Margin | 262,500 |
Fixed Costs | 296,100 |
Operating Profit (Loss) | ($33,600) |
Requirement: (Round up the final answers to the next whole number)
- Compute the break - even point in both units and dollars.
- Compute the Contribution Margin ratio at the 12,500 units.
- What would be the required sales in units and dollars to generate a target profit of $30,000.
- The manager believes that a $60,000 increase in advertising would result in a $200,000 increase in annual sales. If this change is implemented, what would be the new annual profit or loss.
- A 10% reduction in price per unit and an increase in advertising of $40,000 would cause the sales in unit to increase by 25% - if this change is implemented what would be the new operating profit (loss).
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