1. Define cannibalization and give an example of a new product that resulted in cannibalization.
    
2. Construct a perceptual map for the different brands of one of the following products: diet and regular colas, beers, Ford automobiles, fast-food hamburger restaurants, grocery stores, snack foods, clothing, sunglasses, coffee, cosmetics, tools, or a product of your choice.  Include the perceptual map in your answer.