The President of The Institute of Marketing Malaysia (IMM) also would like to see the possibility to embed some artificial intelligence features on its website to achieve a seamless customer experience. Propose and justify your solution..
 

(b)You and your team are planning for a social media campaign (a two-week campaign)

to increase the number of membership. You are required to:

(i). Create a brief about the campaign, which should include:

a. Objectives

b. Target audience

c. Optimization Strategy

d. Key Metrics and KPI

e. Budget

(c). Make content calendar for the two-week campaign

(d). Make a sample of creative posting. It should include a poster, copywriting

(that have a clear CTA).